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How to Use LinkedIn InMail for Demand Generation?

Learning to leverage LinkedIn InMail for demand generation can change your outreach for the better. InMail gives you the ability to contact the decision-makers and possible customers directly. With over 875 million members, LinkedIn is a gold mine for B2B marketers who want to generate good leads.

Why LinkedIn InMail is Essential for Demand Generation

Using LinkedIn InMail well places you in a position to engage potential clients. This is not another “reach out” tool. LinkedIn says you’re 10 to 25 percent more likely to get a response with InMail than with standard email. Use InMail right, and it’s a powerful way to engage a prospect and potentially generate demand for your service offering.

Contacting Individuals Not in Your Network: InMail provides a means to reach out directly to people
Enhanced Interaction: When we send messages that are more targeted, we see better open and response rates.

You can personalize communications depending on the recipients’ job titles, industries, and locations.

Also, direct messages allow you to carve out a niche and connect with folks. And when companies use personalized content, it’s a whole different ballgame. Their engagement levels go up. Even levels of InMail are much higher when it comes to personalized messaging. 65% of marketers say that when it comes to demand gen, if companies really want to grow,

How to Use LinkedIn InMail for Demand Generation?

Using LinkedIn InMail effectively for generating demand means taking a more thoughtful and strategic approach. Here are the basic tips to get started:

Make Your Message Personal: Open with the name of the prospect and acknowledge any shared connections or interests. This serves to capture their attention and create a bond.
Offer with a Toast: Keep your proposal brief yet packed with meaningful information. Convey exactly what it is you are putting forth in two to three clear cut sentences.
Make sure to include a Call to Action: Make it clear what the next step should be. Should they respond with more information? Schedule a call? You know your office best. Make it tailor-fit with your office’s culture.
Following Up: If you have not received a response in a week, send a gentle follow-up InMail.

In addition, evaluate response rates to sharpen your approach. A/B testing alternative messages can result in discoveries about what hits home with your audience. For instance, businesses that synced their messages with buyers’ troubles enjoyed a 38% bump in response rates.

Statistics That Highlight the Importance of InMail

To demonstrate even more clearly how effective LinkedIn InMail can be, let us ponder these statistics.

InMails are 1.5 times more likely to lead to a response than traditional emails.
About 30% of InMail messages get opened in the first hour of being sent.
InMail-generated leads hold a 50% greater likelihood of being converted when compared to leads from other channels.

As a result, knowing how to use LinkedIn InMail for demand generation is crucial for every sales and marketing professional. As the figures above confirm, InMail isn’t just working; it’s doing a bang-up job.

Best Practices for Crafting Your InMail

Creating a persuasive InMail message necessitates a sharp insight into your audience and their desires. Accomplishing this is an art, not a science, but here are some practices we find to be effective:

A Clear Subject Line Is a Must: Summarize the email’s purpose in the subject line.
Concentrate on advantages: Make it abundantly clear what they stand to gain.
Maintain a professional tone but allow your personality to come through.
Leverage Graphics: Where feasible, embed pertinent photographs or connections to render your communication stand out.

Furthermore, separate your audience into segments to achieve even greater effectiveness. Personalization yields superior engagement rates and can have a major impact on your strategy for generating demand.

Conclusion: The Future of Demand Generation Involves InMail

To sum up, understanding the use of LinkedIn InMail for demand generation is fundamental to today’s B2B marketing. And while sending the InMail message is certainly important, it goes far beyond that. It’s far more about the connections we’re making and the business we’re generating. So here are the things to think about and try to do better when it comes to using InMail.

While B2B marketing is changing, those who are utilizing LinkedIn InMail are ahead of the game. If you are not already using InMail, now is the time to experiment with your strategy.